Lite-On says lower DVD prices need royalty cuts
With prices for DVD burners coming down dramatically to below the $35 level, any further drops in price would have to be due to cuts in the royalties paid for the use of the technology.
There is no further room for reduction of prices for the drives. Competition should drive the cost of drives down to near the $30 level for a dual-layer burner. Keeping up with such low prices needs expanding economy of scale.
Source: Digitimes